Pemberdayaan staf operasional klinik kecantikan melalui pendampingan penerapan sistem informasi manajemen klinik digital
Abstract
Beauty clinics as small and medium aesthetic health-service businesses often face fragmented administration, scheduling, service-history recording, inventory control, and reporting. This article aims to describe an empowerment program for clinic operational staff through assisted implementation of a digital clinic management information system as a downstream application of digital transformation research. The method consisted of needs assessment, feature-use training, workflow mentoring, and achievement evaluation using surveys and interviews. The target group was operational staff from ten beauty clinics using the digital system; the evaluation involved 120 respondents and nine informants. The results indicate that perceived digital transformation, operational efficiency, and operational performance were in high to very high categories. The evaluation model shows a positive effect of digital transformation on operational efficiency and clinic performance, with efficiency acting as a partial mediator. Interviews confirmed practical changes, including faster registration, more accurate data, improved staff coordination, and the initial use of data-driven operational decisions. This program contributes to strengthening digital capacity among beauty clinics and offers an appropriate-technology mentoring model for aesthetic service businesses.
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