Model pendampingan pengelolaan dan penguatan branding desa wisata menuju kemandirian ekonomi masyarakat

  • Djarot Heru Santosa Fakultas Ilmu Budaya, Universitas Gadjah Mada
  • Hendrokumoro Hendrokumoro Fakultas Ilmu Budaya, Universitas Gadjah Mada
  • Moh Masrukhi Fakultas Ilmu Budaya, Universitas Gadjah Mada
Keywords: synergy, tourist village, strengthening management, branding

Abstract

The Community Service Program (PkM) was carried out by a team from the Department of Language and Literature, FIB-UGM in Ponjong Village, Ponjong District, Gunung Kidul Regency, Yogyakarta Special Region. In its implementation, the team synergizes with the Regional Government of Gunung Kidul Regency in a sustainable manner (2020-2022). First year 2020, it began with mapping the potential of the area and pre-conditions of PkM by the team together with Community  Student Service (KKN) activities. In 2021, the preparation of the activities agenda, socialization, assistance in Community Organization Management (MOM), trainings and community empowerment. In the last year 2022, strengthening,  branding tourist attractions in Ponjong Village, publication programs through social media, monitoring and evaluating the sustainability of the program. The result is the understanding of the people of Ponjong Village towards the current situation (pandemic period, pre-normal, and normal) and the formation of a strong and independent institution for tourism awareness groups and local/village economic drivers in utilizing the potential of the "Water Byur" tourist attraction in Ponjong Village.

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References

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Juliantoro, D. (2002). Pembaruan Desa: Bertumpu pada Apa yang Terbawa. Yogyakarta: Lapera Pustaka Utama

Santosa, D. H. (2020). Pemberdayaan masyarakat berkonsep pembangunan berkelanjutan (SDGs) dalam kegiatan kuliah kerja nyata Universitas Gadjah Mada di masa pandemi Covid-19. Unri Conference Series: Community Engagement, 2, 317-324. https://doi.org/10.31258/unricsce.2.317-324

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Published
2022-12-31
How to Cite
Heru Santosa, D., Hendrokumoro, H., & Masrukhi, M. (2022). Model pendampingan pengelolaan dan penguatan branding desa wisata menuju kemandirian ekonomi masyarakat. Riau Journal of Empowerment, 5(3), 197-207. https://doi.org/10.31258/raje.5.3.197-207
Section
Articles